AI Video Generator
Luma's AI Video Generator turns text descriptions, images, and prompts into cinematic, production-quality video in minutes. Luma's AI Video Generator is powered by Ray, a reasoning-driven model that resolves composition, motion, and scene logic before generating a single frame — producing output that matches creative intent from the first generation. The result is native 1080p video with physically grounded camera motion, HDR output, and consistent scene continuity across shots.
Built on Reasoning
Luma's AI Video Generator: built on reasoning, not guesswork
Most AI video tools require technical setup, manual timelines, or trial-and-error prompting. Luma's Ray model reasons through your prompt before it generates — working out composition, motion, and scene logic first. The result is closer to what you had in mind from the first generation, not the fifth.
High-Quality, Cinematic Results
Native 1080p output with HDR support with EXR export. Built for production, not just demos. Your videos are crisp, clear, and stunning.
Automatic Motion & Effects
Realistic camera movement, depth, and scene dynamics — enhanced performance tracking and multi-keyframes.
Agent-powered Generation
Type what you want to see. Luma handles motion, lighting, and composition automatically.
No Editing Experience Needed
No software to learn. Describe it once and iterate from there.
How to generate
How to generate a video with Luma
Creating videos with Luma AI is as simple as 1-2-3.
1. Write your prompt
Describe the scene, subject, motion, and mood you want. The more specific the direction — camera angle, lighting, action — the closer the first output will be to your intent.
2. Add a reference (optional)
Upload an image, a storyboard, brand guidelines, an existing clip, or a character reference to ground the generation. Luma uses it to maintain visual consistency across the output.
3. Generate
Luma's Ray model reasons through your prompt — resolving composition, motion, and scene logic — then renders. Most generations are ready in under a minute.
4. Iterate or export
Refine with a follow-up prompt, adjust the style or camera angle, change the setting. Once you're satisfied, export directly in 1080p.
Key Features
Scalable API Integration
Build video generation directly into your product or workflow. Luma's API lets developers automate creation, run batch jobs, and scale output without manual steps.
Teams
How creative teams use Luma's AI Video Generator
Marketing & Advertising
Performance marketers and creative teams use Luma to generate ad creative, campaign videos, and product content at scale — without a production shoot or dedicated studio.
Social Media Content
Social media managers use Luma to generate platform-native video for TikTok, Instagram Reels, and YouTube Shorts — in the right aspect ratio, from a single prompt or existing clip.
Product Explainers
Product and marketing teams use Luma to turn a brief or product description into a clear, watchable explainer video — no scriptwriting, recording, or editing required.
Product Unboxing
Brands use Luma to generate unboxing and demo videos that show features and benefits in context — without organizing a shoot or waiting on a production timeline.
Educational & Training Content
L&D teams and course creators use Luma to build instructional videos, walkthroughs, and training content — at the speed of a prompt, not a production schedule.
Why switch
Why creative teams are switching to AI video generation
AI video generation is changing the landscape of content creation.
Instant, Cost-Effective Video Production
A production shoot takes days and costs thousands. Luma takes minutes. Same output quality, a fraction of the overhead.
Automated Video Creation
Generate dozens of variants from a single brief. Luma handles the production layer so your team focuses on what requires creative judgment.
learning center
Curious about advanced controls? Dive into tutorials on keyframes, aspect ratios, visual references, and scene modification in our Learning Hub.
Frequently Asked Questions
Frequently Asked Questions
- How do I generate a video with Luma AI? Type a text prompt describing the scene you want, or upload an image or an existing clip as a starting point. Luma's Ray model reasons through your prompt — composition, motion, lighting — and generates a video in minutes. No timeline, no software to install. Start at app.lumalabs.ai.
- What video formats and aspect ratios does Luma support? Luma generates video in standard formats including MP4, with support for multiple aspect ratios — 16:9 for YouTube and widescreen, 9:16 for TikTok, Reels, and Shorts, and 1:1 for Instagram feed. Native 1080p output is available with Ray 3.14, including an HDR pipeline for production-grade delivery.
- Can I use my own images or footage as a starting point? Yes. Luma supports image-to-video and video-to-video generation. Upload a still image and Luma animates it with coherent motion and scene continuity. Upload existing footage to restyle, reframe, modify the environment, or add camera motion — all without reshooting. You can also use a reference image to maintain character or style consistency across multiple generations.
- Does Luma AI offer API access for video generation? Yes. Luma's API gives developers and businesses programmatic access to Ray video generation, enabling automated workflows, batch production, and integration into existing creative pipelines. API access is available via lumalabs.ai/api, with token-based pricing. Enterprise plans include higher rate limits and dedicated support.
- What's the difference between Luma's Ray model and Luma Agents? Ray is a Luma's multi-modal model. Luma Agents is the platform where the work gets done. Ray handles generation — the intelligence behind motion, lighting, scene continuity, and prompt adherence. Luma Agents is Luma's creative work platform where you brief, generate, iterate, and manage work across an entire project. Agents generate large sets of variations, and hold your brand context across every generation so you're not starting from scratch each time.
- Is Luma set up for team collaboration? Yes. Luma's platform supports team workflows through Luma Agents, which organize work on shared visual boards where multiple team members can generate, iterate, and review assets in one place. Versions and explorations are grouped automatically, and semantic search makes it easy to find any asset or iteration across a project. Enterprise plans include team management, shared brand references, and dedicated onboarding.